PREVALENCE OF QUACKERY IN JAMMU REGION AND ROLE OF PRINT MEDIA IN ITS PROMOTION

Quackery is additionally called fallacy. Quacks square measure the self-proclaimed doctors who play chaos with the lives of the folks. Unqualified practice is business in Asian countries. In each village, slum and city, hakims, quacks, ‘jholachaap' doctors, ‘Bengali' doctors are reported who sell steroids associated with Khandanishafakhana, piles and secret diseases related to sexual problems or reproductive tract. Like in alternative states, quacks are also flourishing in Jammu and geographical areas and are taking part in a good role in promoting it only for the sake of cash. Both quackery and media are mutually benefited. Media, considered as the fourth pillar of democracy, holds moral obligations towards the people who look into it for seeking the truth. So, it becomes the responsibility of the media to step in and educate the people instead of promoting this fake practice of Quackery. The objective of my research is to analyze the prevalence of quackery in the Jammu region and the role of print media in its promotion.