IMPACT OF DIGITIZATION ON STUDENT BUYING BEHAVIOUR IN THE INDIAN PRINT BUSINESS

This research paper strives to examine the impact of digital revolution on the “print business” and the industry of books. The primary objective being the analysis of students under the age of 24, and their preferences when it comes to books and e-books; their requirements of usage of e-books. A questionnaire was circulated among 50 students and conclusions were derived from the same. The status of printed books, growing interest and extent of e-books, and the demands of the market today were discovered.