Research on Customer Relationship Management in E Commerce Environment

With the rapid development of e commerce, many changes have taken place in customer relationship management under the environment of e commerce. From this point on, this paper analyzes the requirements and characteristics of customer relationship management system in e commerce environment, and discusses how to effectively integrate customer relationship management system with other information systems to better meet customer needs. Feng Guo "Research on Customer Relationship Management in E-Commerce Environment" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-1 , December 2021, URL: https://www.ijtsrd.com/papers/ijtsrd47927.pdf Paper URL: https://www.ijtsrd.com/computer-science/data-processing/47927/research-on-customer-relationship-management-in-ecommerce-environment/feng-guo