Local Small Scale Enterprises Expectations and Potential Benefits on e Commerce Landscape

This study assessed the expectations and potential benefits on e commerce of local small scale enterprises in Northern Samar, Philippines. Specifically, it tried to find out the profile of the seventy four enterprises in the province, evaluate the expectations of the small scale enterprises on e commerce capabilities and determine the potential benefits of the small scale enterprises from e commerce implementation. The descriptive evaluative research was used. This study likewise employed the complete enumeration of the enterprises that have potential in adapting e commerce. The enterprise's primary business included industrial products manufacturing, computers and electronics manufacturing, communications, financial services, computer services, consulting, consumer products manufacturing, food and agriculture, and others. The enterprises had one 1 to four 4 personal computers and had one telephone line. Majority of the enterprises had an access to the internet on a broadband line. And that, e commerce capabilities will be implemented within one year. The potential benefits of e commerce use to the enterprise were very significant. The respondents considered that through e commerce the enterprises will improve its information exchange with customers, increase the loyalty and retention of the customers, and increase the service to the customer as well as the revenue. Moreover, e commerce is very important in the improvement of the competitive position to the enterprise and also the enhancement of the image of enterprise. Dr. Maiden Grace Anquilo Gan "Local Small Scale Enterprises: Expectations and Potential Benefits on e-Commerce Landscape" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-3 , April 2022, URL: https://www.ijtsrd.com/papers/ijtsrd49705.pdf Paper URL: https://www.ijtsrd.com/management/business-and-retail-research/49705/local-small-scale-enterprises-expectations-and-potential-benefits-on-ecommerce-landscape/dr-maiden-grace-anquilo-gan