THE ROLE OF THE TRADEMARK IN ENTERPRISE MANAGEMENT
Journal: University Economic Bulletin (Vol.0, No. 53)Publication Date: 2022-06-25
Authors : Alla Zlenko; Oksana Lutsyk;
Page : 72-75
Keywords : trademark; enterprise; branding policy; capital;
Abstract
The purpose of the article is to study the importance of the trademark as one of the most important components of the overall marketing strategy of the development of a modern enterprise. Analysis of recent research and publications. Domestic authors recently come to consideration of the history and role of trademarks, however, the problem remains still relevant, as researchers considering certain periods of socio-economic development, the history of countries, cities and trade, practically do not study the evolution and history of the development of a trademark. Results of the article. In the scientific work, the functionality of the trademark and its influence on the management, in particular, of the enterprise, were investigated. The effective management of the system itself requires the creation of an algorithm for its functioning by trademarks of organizations that have a clearly defined sequence of actions. Conclusions. Trademark is determined as one of the intangible assets of a modern, which, due to its effective management, provides the enterprise with a huge list of competitive advantages.
Other Latest Articles
- THE INFLUENCE OF ANTIMICROBIAL PACKAGING ON ENSURING THE QUALITY AND SAFETY OF FOOD PRODUCTS IN THE CONDITIONS OF WAR
- THE ROLE OF EFFECTIVE COMMUNICATION IN THE PROCESS OF FORMING A COHESIVE AND MOTIVATED TEAM
- BEHAVIORAL ECONOMICS AND CONSUMER MARKET SEGMENTATION AS DEVELOPMENT FACTORS OF HOTEL-RESTAURANT AND TOURIST BUSINESS
- INNOVATIVE APPROACHES IN HR MANAGEMENT
- TEACHING OF PROFESSIONAL FOREIGN COMMUNICATE OF FUTURE TOURISM SPECIALISTS: PROBLEMS AND PERSPECTIVES
Last modified: 2022-08-31 05:51:17