The Influence of Price and Quality of Service and Consumer Motivation on Toyota Car Purchase Decisions in Auto 2000 JL. Pancing Medan

This research is motivated by increasingly fierce business competition, making the role of marketing very important. One of the factors that cause consumers to decide to make a purchase in a business is price. If the price offered by a business is much more affordable than other competitors and the price issued by consumers is in accordance with the benefits received, consumers will return to repurchase the business. Apart from the price factor, service providers also need to pay attention to service quality, where good service quality will influence consumers in making decisions to buy Toyota cars so as to create consumer motivation to decide to buy Toyota cars at Auto 2000 which is located on Jl. Fishing Fields. Therefore, in this study the authors use price and service quality as well as consumer motivation as independent variables and Toyota car purchase decisions as the dependent variable.The method used in this research is quantitative with associative approach. The technique used in this study is probability sampling with a simple random sampling approach of 40 respondents. Data was collected by distributing questionnaires to respondents who are Auto 2000 consumers. The data analysis technique used validity test, reliability test, classical assumption test, multiple linear regression analysis, t test, F test and R2 determination test which was operated through SPSS 16 program.The results of the study show that the price variable has an effect on the purchasing decision variable by 76.7 , the service quality variable X2 has an effect on the purchasing decision variable Y by 3.9 , the consumer motivation variable X3 has an effect of 10.86 , so that it can be concluded that the variable price and quality of service and motivation on purchasing decisions have an effect of 10.51 . Adiwima Zebua | Edward Alezandro Lbn. Raja "The Influence of Price and Quality of Service and Consumer Motivation on Toyota Car Purchase Decisions in Auto 2000 JL. Pancing Medan" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-5 , August 2022, URL: https://www.ijtsrd.com/papers/ijtsrd50480.pdf Paper URL: https://www.ijtsrd.com/other-scientific-research-area/other/50480/the-influence-of-price-and-quality-of-service-and-consumer-motivation-on-toyota-car-purchase-decisions-in-auto-2000-jl-pancing-medan/adiwima-zebua