Determinants of Consumers Buying Behaviour in Food Stuff Markets in Idemili South Local Government Area, Anambra

This study examined determinants of consumers buying behaviour in food stuff markets in Idemili South Local Government Area, Anambra State. The study was a descriptive survey on a sample of 271 respondents that visit food stuff markets in Idemili South Local Government Area. Data obtained were analyzed using descriptive statistics and factor analysis with varimax rotation. Findings revealed that freshness of food stuffs, price of food stuffs, quality of food stuffs, variety of food stuffs, packaging of food stuffs, and non seasonal availability of food stuffs have influenced consumers buying behaviour in Idemili South Local Government Area of Anambra State. However, factor analysis revealed that the main construct that determines consumers buying behaviour in food stuff markets in Idemili South Local Government Area, Anambra State is freshness of food stuffs followed by quality of food stuffs and price of food stuffs with factor loading of 0.954, 0.931 and 0.912 respectively. The study recommends that With respect to freshness of food stuffs, cooperative societies should ensure that there is a good and adequate storage facility to attract more consumer patronage. Farmers should be assisted to boost their food production capacity to enable them sell at competitive price for food stuffs. The farmers should strive to have access to food processing facilities. This will enhance the quality of food stuffs. Farmers should sample their store with food varieties to attract consumers who want to buy more than one food items. Farmers should imbibe the culture of packaging of food stuffs. This has been found to have great influence on consumers buying behaviour in Idemili South Local Government Area of Anambra State. Irrigation farming should be encouraged by farmers to ensure non seasonal availability of food stuffs in the market. Akonu, Stephanie Chidiogo | Onwumelu, Chinma Maria | Chigbo, Chinyere Frances | Umebali, Emmanuel. E. "Determinants of Consumers Buying Behaviour in Food Stuff Markets in Idemili South Local Government Area, Anambra" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-5 , August 2022, URL: https://www.ijtsrd.com/papers/ijtsrd50637.pdf Paper URL: https://www.ijtsrd.com/management/marketing-management/50637/determinants-of-consumers-buying-behaviour-in-food-stuff-markets-in-idemili-south-local-government-area-anambra/akonu-stephanie-chidiogo