A Study on Consumer Buying Behaviour with Preference in Amazon

Background on line purchasing is a shape of digital trade which enables clients to without delay purchase items or offerings from a supplier at any time over the net the usage of an internet browser. The consumers can select the product of their interest by visiting the website of the retailer directly. The on-line client ought to have an get right of entry to to net and a legitimate approach of charge so as to finish a transaction such as credit card, debit card etc. Materials and Methods the proposed studies paintings tries to have a look at the shopping for conduct of Amazon.in purchasers which became undertaken in Parry's town. The respondents of the take a look at have been the purchasers of on-line buying site Amazon.in. he facts have been certainly categorised and analyzed primarily based totally at the goal of the take a look at analysis was done via statistical software SPSS Statistical tools like percentages, chi- square test, and t test have been applied for analyzing the data. Results Clothing was the most preferred product which the consumers intended to buy from Amazon.in. Electronics items were ranked as second. The least preferred product was industrial equipment. Among the diverse offerings provided through Amazon.in, the carrier viz. "Orders are protectively packed "become rated as first via way of means of the clients The next best service was Prompt Delivery", It was revealed that the purchasers confronted the hassle of "out stock" with Amazon.in because the carrier, ?There isn't any out of stock in amazon.in? was the least rated service. Conclusion Clothing is the maximum desired product which the consumers intended+ to buy from Amazon.in. The least desired product being business equipment. The best service offered by Amazon.