REPUTATION - A FACTOR IN SUSTAINABILITY OF ONLINE MARKET WITH RESPECT TO TRADITIONAL BUYING MARKET (A CASE STUDY OF HYDERABAD DISTRICT IN TELANGANA STATE OF INDIA)

The objective of empirical study was evaluated by both the sources of data i.e. primary as well as secondary source of information. A random sample of 600 customers was taken to collect the primary data and the responses were taken through a well structure and reliable questionnaire. The secondary source of information was taken from different management journals, manuals, Newspapers and Internet.