The Effect of Advertising, Social Media Channel and Ambassador Brand on Online Travel Tiket.Com Equity Brand

This study aims to determine the effect of advertising, social media channels, and brand ambassadors on online travel Tiket.com brand equity. The purpose of this study was to see the effect of advertising, Social Media channels, and Brand ambassadors on Brand Equity conducted by tiket.com. The theory used in this research is the AISAS theory. The research method used is quantitative with a correlational design. The type of research used is explanatory research using research instruments in the form of questionnaires distributed to 80 student respondents at Mercu Buana University for the 2017-2020 academic year in Jakarta. Data collection techniques use questionnaires while data analysis techniques use Multiple Linear Regression using SPSS tools.