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The sound factor as an incentive to increasing the loyalty of the target audience
Journal: Science Journal "NovaInfo" (Vol.134, No. 1)Publication Date: 2022-11-15
Authors : Rovneyko Margarita Aleksandrovna;
Page : 33-34
Keywords : PSYCHOLOGICAL STIMULATION; CONSUMER LOYALTY; MARKETING; TARGET AUDIENCE; SENSORY MARKETING; CONSUMER; SOUND FACTOR; SOUND; MUSICAL ARRANGEMENT; POINT OF SALE;
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Abstract
The article discusses one of the main means of psychological stimulation in marketing — the sound effect on the consumer's senses. The author characterizes the factors that must be taken into account in the musical design of the outlet.
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Last modified: 2022-11-18 17:56:33