LA INFLUENCIA DE LA LOGICA DOMINANTE Y LA ORIENTACION EMPRESARIAL EN EL DESEMPENO EMPRESARIAL Y SU CORRELACION
Journal: International Journal of Advanced Research (Vol.10, No. 10)Publication Date: 2022-10-19
Authors : Miguel Angel Vargas Toledo Charlotte Monserrat Llanes Chiquini Carlos Alberto Perez Canul Giselle Guillermo Chuc; Josue Dzib Cambranis;
Page : 1473-1488
Keywords : ;
Abstract
The present study establishes the relationship between Entrepreneurial Orientation and Dominant Logic to the overall performance of a business. Thecorrelation between such constructs is established throughout a multiple regression model.The sample is not probabilistic, we searched for 3 specific characteristics: small companies, older than 3 years, in the retail industry and located in the Yucatan, Peninsula. The processing of information is completed throughout exploratory research of correlational type using a dispersion diagram. La investigacion presentada establece la relacion entre la Orientacion Empresarial y la Logica Dominante en su relacion con el desempeno. La correlacion entre dichos constructos se establece a traves de un modelo de regresion multiple. La muestra es no probabilistica enfocada en la localizacion de empresa con 3 caracterisiticasprincipales: ser microempresas, antigüedad mayor a tres anos, que pertenezcan al sector comercial con al menos una sucursal en algun punto de la peninsula de Yucatan. El procesamiento de la informacion sigue una metodologia de investigacion exploratoria del tipo correlacional utilizando un diagrama de dispersion.
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