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STRUCTURAL ANALYSIS OF THE PROMOTIONAL ACTIVITIES OF THE SAMARA REGION
Journal: Science Journal "NovaInfo" (Vol.1, No. 28)Publication Date: 2014-12-01
Authors : Nikolaeva Elena Irfanovna; Shafieva Alena Rishatovna;
Page : 164-168
Keywords : ADVERTISING; PROMOTIONAL ACTIVITIES IN THE REGION; COMMUNICATION POLICY; INFORMATION AND ADVERTISING SPACE;
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Abstract
Advertising has a special place in the communications policy, as designed to solve the most complex in the marketing task - to generate and stimulate demand in modern Russia. Advertising has become a specialized sector of the economy, which spent a lot of
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Last modified: 2015-04-26 00:06:48