GEOGRAPHY OF CARNIVAL TOURISM IN AMERICA

Carnival tourism has become a phenomenon of the XXI century. From an occupation available to a narrow circle of people at the beginning of the century, it has become a mass hobby for millions of people on our planet due to the fact that the desire to travel is combined with the availability of tourist destinations and improving the financial situation of travelers. The emergence and development in the international market of tourist services of such a type of tourism as carnival tourism, led to an increase in consumer demand for this fairly new direction in this area. However, the study of carnivals is still at an early stage of development and needs to be studied in more detail by tour operators. Currently, the question of analyzing its problems and prospects for development is relevant, because such an approach will help raise the economic level of countries, the development of domestic tourism and the growth of tourist flows. That is why the purpose of the article is to study the potential for the development of carnival tourism in America. The realization of this goal is carried out by solving the following tasks: to consider the theoretical aspects of the research of carnival tourism; to analyze the peculiarities of carnivals in different countries of North, South, Latin America and the Caribbean; describe trends in the development of American carnival tourism; describe the types of diversity of America's carnivals; to assess the prospects for the development of carnival tourism in the region. The history of the emergence and further development of the American carnival as a tourist product is analyzed. The characterization of the development of carnival tourism in the American region is carried out, in particular, the most famous carnivals are described — the New Orleans carnival, the Brazilian carnival in Rio de Janeiro, the carnival in Trinidad and Tobago. The resource potential was studied and a comprehensive analysis of the species diversity of carnival tourism was carried out. An assessment of the prospects for the development of carnival tourism in America was carried out, the problems of the development of this type of tourism were substantiated, and the ways to solve them were given.