THE VARIATION MODELING OF THE MARKETING PRICING STRATEGIES OF THE INDUSTRIAL ENTERPRISE

The main purpose of the article is to substantiate the optimal pricing strategy using a modified econometric model, to develop an algorithm for modeling the price of industrial products and to determine the projected sales volumes at the initial stage of market entry. The methodological basis of the study was the scientific provisions on the need for the process of developing a pricing strategy, the importance of which is especially great, given that the competent justification of the price level determines the profitability of the enterprise and its financial stability, its competitive position and the effectiveness of the leading marketing strategy. The Rogers variational model was modified for new product positions, and the model was empirically tested on an analytical product sample. The practical importance is based on the possibility of forecasting and analytical support for the introduction of new product groups by the enterprise to the market and the calculation of the optimal parameters of the pricing strategy. A mechanism for constant updating of the parameters of the proposed analytical model and changing the price policy accordingly has been formed. The work forms an applied model of choice and economic feasibility of the optimal pricing strategy of an industrial enterprise. Future research should focus on developing an appropriate diffusion model that incorporates the impact of competition in forming optimal pricing.