DETERMINATION OF FACTORS INFLUENCING THE INNOVATION MANAGEMENT SYSTEM OF E-BUSINESS ENTERPRISES

Global changes that take place in the external and internal environment are characterized by high dynamism, unpredictability and uncertainty, which is why it is important to solve the problem of improving the innovation management system in e-business. Existing e-business management systems are becoming ineffective, so e-business enterprises are facing a rather difficult period, that is, the stage of attracting innovations. An effective response of the e-business management system, with the involvement of innovations, should play an important role in increasing competitive advantages and maintaining the existing position of the enterprise in the market. Building an effective e-business innovation management system is able to timely adapt the enterprise to changes that occur in the environment of its functioning. A special role in this is played by identifying the factors that can most affect the financial and economic activities of the enterprise in the field of e-business. Successful identification of factors influencing the innovation management system will be the key to sustainable enterprise development. The article analyzes the theoretical material on the classification of factors influencing the innovation management system, as well as identifies the classification criteria by which these factors are determined. According to the conducted research, based on empirical data from e-business enterprises, the factors that have an impact on the innovation management system of an enterprise in the coordinate system of its organizational development have been identified. The identified factors are of practical importance only when they can be used by managers of e-business enterprises when making and implementing innovative decisions. It is proposed to use the method of expert assessments to evaluate these factors for their relative importance. The results obtained, and especially the gradation of these factors by the level of relative importance, are important management information at the stages of making decisions on the management of innovations in e-business enterprises, in particular when choosing management decisions.