THE MECHANISM OF THE PROCESS APPROACH IN THE MOTIVATION OF THE COMPANY’S PERSONNEL

The article highlights the key aspects and modern theories of the motivation of the company's personnel and reveals the content of the methodology of the process approach to stimulating measures in economic entities. The motivation of workers has always been the driving force behind the effective work of each individual employee and the enterprise as a whole. A correctly selected personnel motivation strategy is the main task of managers, because it allows the enterprise to reduce staff turnover, improve the quality of its products or services, maintain a healthy and comfortable social-emotional and psychological climate in the company, ensure the achievement of the long-term and short-term goals of the organization, increase the level customer service and maintain the prestige of the organization in the competitive and labor market. The main process theories of employee motivation were analyzed. In this context, it is determined that various theories of the process approach to motivation are aimed at encouraging personnel to work more actively. At the same time, it should be noted that despite the difference in the theories of the process approach, they can effectively interact and complement each other when developing and implementing a stimulating program, which is why it is advisable to study this issue in a comprehensive and comprehensive manner. The basis of the structure of motivation as a process that is in constant interaction with parallel central processes at the enterprise is considered. It was determined that the creation and implementation of incentive programs requires certain resources, improvement, control and constant support from the management. Based on the results of the research, the most widespread theories of the process approach to motivation in personnel management were described and characterized, and it was determined that this approach enables managers to create a single process of action on the organization and personnel to optimize the company's activities.