THE IMPACT OF INFORMATION TECHNOLOGY ON THE ACTIVITIES OF THE ENTERPRISE

This paper investigates the role and impact of modern information technology on the activities of the enterprise. The existing scientific approaches to defining the concept of information technology (IT) are analyzed, and its own definition is given, according to which IT is the most modern information management tool that allows users and employees to collect, accumulate, process, organize, store and disseminate information in a convenient way. It is emphasized that modern management information technologies and systems allow to more quickly deliver important economic information to different levels of decision-making, rationally process it and systematize it. The main reasons that encourage the introduction of modern information technologies at enterprises are indicated. The logical and structural model of the mechanism of introduction of information technologies at modern enterprises is presented. The process of measuring informatization, which occurs on the basis of the scale of implementation of information technology in the management system of the organization is described. The perspectives of Ukraine to rise to the European level of informatization are outlined. The influence of modern information technologies both on the change of strategic plans of the enterprise and on the modernization of the work culture in general is revealed. It is substantiated that, first of all, the introduction of information technologies at the enterprise will solve the issues of delimitation of management zones, rationalization of the system of evaluation indicators, ensuring the relationship between operational, accounting and statistical accounting, rationalization of information flows, etc. The list of software for small and medium enterprises is given. And also, the criteria of economic, organizational, managerial, marketing and social effects of enterprise informatization are defined. It is determined that today a promising trend is the growing integration of modern information systems with analytical tools to improve the management of all types of business and business modeling.