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FEATURES OF MARKETING OF BANKING SERVICES
Journal: Science Journal "NovaInfo" (Vol.1, No. 27)Publication Date: 2014-11-01
Authors : Golubintseva Kseniya Borisovna; Menskiy Andrey Vladimirovich;
Page : 68-72
Keywords : BANKING; MARKETING; THE CONCEPT OF EFFICIENCY;
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Abstract
Bank marketing is a complex, multifaceted science, which in the current environment requires more attention. The article provides an analysis of the functions, features, marketing concepts in the banking sector to improve the efficiency and competitivenes
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Last modified: 2015-04-26 00:14:29