Adolescents and the Media: Teenagers Talk about Television and Negative Representations

Young people are an elusive and exciting audience and user of all media. They are both the most desirable yet indefinable set of groups and individuals who must be attracted, intrigued and held in thrall if media organizations are to succeed in their quests to keep in step with their ever moving interests, This article presents the views of diverse groups of young people aged between nine and nineteen in Birmingham, United Kingdom in the winter of 2010/11 and reveals in their own words how they feel about the way that they are represented in British media. They are avid watchers of television and even more active users of new media. They reveal their eclectic and heavy viewing habits. While they are diverse in their education, social backgrounds and ethnicity, they are united in expressing their unhappiness and discontent about the way that they are represented on British television both in news coverage, documentaries and in dramas directed at them. More worrying is the fact that they feel and give evidence that this negative view of teenagers, affects the way they are perceived by other members of the public. While they are critical of British television they do single out American television as being more aspirational and optimistic.