Share Your Research, Maximize Your Social Impacts
Color semantics as the basis of color design in sensor marketing
Journal: Science Journal "NovaInfo" (Vol.135, No. 1)Publication Date: 2023-01-16
Authors : Rovneyko Margarita Aleksandrovna;
Page : 12-14
Keywords : MARKETING; SENSORY MARKETING; VISUAL CHANNEL OF SENSORY PERCEPTION; COLOR SEMANTICS; COLOR DESIGN;
Source : Download
Find it from : Google Scholar
Abstract
The article discusses one of the aspects of sensory marketing — the semantics of color as a fundamental factor in the design of the outlet. The color palette is presented through psychological perception when exposed to the visual channel of sensory perception.
Other Latest Articles
- Regional policy of small business support in the Chelyabinsk region
- Local network of educational institution and directions of its improvement
- Analysis of principles and methods for ensuring the reliability of spacecraft at the stages of the life cycle
- Network technologies in education
- Molecular genetic studies of type 2 diabetes mellitus
Last modified: 2023-01-18 16:57:20