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Analysis of the brandbook of ojsc "Belavia "Airlines"
Journal: Science Journal "NovaInfo" (Vol.135, No. 1)Publication Date: 2023-01-16
Authors : Rovneyko Margarita Aleksandrovna;
Page : 17-19
Keywords : BELAVIA AIRLINE; CORPORATE IDENTITY; LOGO; CORPORATE SYMBOL; BRAND PHILOSOPHY; BRANDING; BRAND BOOK; BRAND; BRAND MANAGEMENT; MARKETING;
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Abstract
The article deals with the brand book of JSC "Belavia "Airlines". The author analyzes the philosophy of the brand, its symbols, corporate identity.
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Last modified: 2023-01-18 16:57:20