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Guerrilla marketing — what is it?
Journal: Science Journal "NovaInfo" (Vol.135, No. 1)Publication Date: 2023-01-16
Authors : Melnikova Anfisa Viktorovna;
Page : 26-27
Keywords : GUERRILLA MARKETING; SMALL BUSINESS; HIDDEN ADVERTISING; ADVERTISING; MARKETING;
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Abstract
The article considers one of the modern types of marketing — "guerrilla marketing". The principles on which "guerrilla marketing" is based are considered. Its positive aspects and the dangers that a manufacturer may face if he resorts to this type of marketing are highlighted.
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Last modified: 2023-01-18 16:57:20