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Innovative brand promotion tools

Journal: Science Journal "NovaInfo" (Vol.135, No. 1)

Publication Date:

Authors : ;

Page : 27-29

Keywords : IT MARKET; PROMOTION; SOCIAL NETWORKS; INTERNET MARKETING; BRAND;

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Abstract

The paper examines the trends in the development of the IT services market in Russia, and characterizes popular social networks, as well as innovative promotion tools. Based on the data obtained, it was found that the dynamic development of the IT market contributed to the emergence of a new niche, namely Influencer Marketing.

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Last modified: 2023-01-18 16:57:20