PORTRAYAL OF WOMEN IN INDIAN TV ADVERTISEMENTS

India is a Development Country. There are many changes comes in the last few decades like economic, regulatory, political and cultural. Due to changes in social system our lifestyle and mind set is changing. One of the major changes is the changing social status of women. The increasing female literacy rate has resulted in increased participation of women in workforce. This article examines changes in the portrayal of women in advertising with a particular focus on television advertising. India is a country of development. There have been many changes over the past few decades, including economics, regulations, politics, and culture. Along with changes in social systems, our way of life and worldview are changing. One of the main changes is the change in women's social status. Increasing women's literacy rates have increased women's participation in the labor market. This article examines changes in the portrayal of women in advertising with a particular focus on television advertising.