Sales Management and Profitability among Selected Small Enterprises Renting Commercial Spaces in Panabo City, Philippines
Journal: THE INTERNATIONAL JOURNAL OF BUSINESS MANAGEMENT AND TECHNOLOGY (Vol.6, No. 2)Publication Date: 2022-04-30
Authors : Author Janine R. Asilo Tricia Mae R. Gulane Bryan Renaissance B. Tormon;
Page : 07-287
Keywords : sales management; sales operations; sales strategy; sales analysis and profitability;
Abstract
The study aimed to determine the level of sales management and profitability among small enterprises renting commercial spaces in Panabo City. As supported by the theory of Wandall and Hoffman (2016), sales operations, sales strategy and sales analysis are the indicators of sales management which can affect the profitability of the business. The researchers employed a survey questionnaire for both variables: sales management and profitability. This study utilizes the descriptive-correlation method with the aid of the adapted survey questionnaire used in gathering the necessary data from the respondents along with mean and Pearson-r as statistical tools. The result of the computation of r-value is 0.51 and a P-value of 0.00 which is lower than the alpha of 0.05 indicating that there is a significant relationship between sales management and profitability. This implies that sales management links to profitabilit
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