Strategies Hotel for Thai Elderly Tourists in Thailand
Journal: International Journal of Arts and Social Science (Vol.4, No. 3)Publication Date: 2021-06-30
Authors : Susaraporn Tangtenglam Ariya Pongpanich;
Page : 05-58
Keywords : strategy hotel; Thai Elderly;
Abstract
This paper aimed to study 1) Strategies Hotel for Thai Elderly Tourists in Thailand With the quantitative method, the questionnaire covered 400 samples of Thai Elderly Tourists with non-probability and accidental sampling. Then, the data were analyzed with descriptive statistics for the respondent's information and with the correlation and multiple regression to find out any concordances between the strategies and the hotels' success. The research indicated that 1) for the whole of the strategies, Accommodate (X2) (β =0.325, α < .01) and Staff (X3) (β =0.417, α < .05) had a statistically significant effect on the hotels' success, respectively
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