Designing Social Business Model for Han Ancestral House

Culture is not permanent. Culture is fluid, culture can change. People can choose to hold or abandon culture. In recent time we see a very dynamic shift in culture. Han ancestral house are catagorise as a Chinese traditional house. Build around the 18 th century and with the original purpose to be a center to respect Han ancerteral and a place to meet other family member. While the second purpose is baceming vaguer in the recent year, and while in the beginning Han ancestral house are maintain by a group comite or a group of people while currently is being maintain and managed by a single person. With this Han ancestral house has a “passing down” the culture and the value of Han ancestral house. This research design social business model for Han ancestral house