The Implementation of Collocation in Promoting Tourist Destinations in Tour Website

In building coherent texts, the use of lexical items that collocate each other is one of the effective strategies. Any two or more lexical items that have a similar pattern of collocation inform the reader that they occur in a similar context. However, the use of collocation patterns in the tour websites is limited and sometimes fails to build a better context or fails to give a better explanation about destinations offered. This study exemplifies the implementation of collocation in the tour websites developed by non-native English speakers in promoting the services they provide through the website. The data were 41 tour package texts. They were analyzed descriptively by using the concept of collocation by Halliday and Hasan. The result of the analysis shows that some descriptions of destinations are built up out of lexical chains, but others are not. The lexical chains succeed in giving information regarding tourist destinations