USE OF CULTURAL HERITAGE OBJECTS OF UKRAINE FOR TOURISM DEVELOPMENT AND EXCURSION ACTIVITIES

Ukraine has a significant potential of cultural heritage objects of various nature, with varying degrees of involvement and rationality of use in tourism and excursion activities, which requires research and generalization of the accumulated experience. In Ukraine, the term cultural heritage refers to the entire set of cultural heritage objects inherited by humanity from previous generations. Currently, these registers include 1,155 objects of national significance and 13,931 objects of local significance. In terms of the number of monuments of national importance, the AR of Crimea, the city of Kyiv, Chernihiv, Zakarpattia, and Cherkasy regions are among the top five. On the other hand, Dnipropetrovsk Sumy, Kharkiv Poltava, and Odesa regions are leading in terms of the number of monuments of local importance. 47 elements have been added to the National List of Elements of the Intangible Cultural Heritage of Ukraine. All objects can have different statuses: local, state/national and international. The latest status of the objects is confirmed and provided by UNESCO and described in the Convention on the Protection of World Cultural and Natural Heritage, to which Ukraine has joined. Since then, only 6 objects of cultural, 1 natural and 4 intangible heritage have this status in the state. A comparison was made of the number of objects included in the UNESCO World Heritage List in Ukraine with other European countries. An analysis of the level of use of these objects for the purposes of tourism development and excursion activities was carried out. The range of use of cultural heritage objects is limited in a certain way and is determined by the adopted legislation, in particular in Ukraine it is the Law «On the Protection of Cultural Heritage», which regulates the use of cultural heritage objects in public life, maintenance and use of monuments, sightseeing visiting sights, and also determines directions of possible use of sights. Among the most effective for the development of tourism and excursion activities, the authors identify museification and adaptation. Based on the analysis, the authors offer a number of universal proposals for the intensification of the attraction of cultural heritage objects for the purposes of tourism development and excursion activities.