THE IMPACT OF ARTIFICIAL INTELLIGENCE TECHNOLOGIES ON BUSINESS EFFICIENCY

Current challenges have accelerated the implementation of modern business concepts. Among the many practices of continuous business processes improvement is digitalization. Attention is focused on the benefits of digitalization in companies, which is to improve the processes quality, reduce their passage time, quickly fulfil orders, and hence increase customer loyalty. The concept of artificial intelligence is analysed, its three main types are identified: artificial narrow intelligence, general artificial intelligence, artificial superintelligence. Artificial narrow intelligence is focused on solving a narrowly defined, structured task; general artificial intelligence which is aimed at solving any problem, can respond to different environments and situations. Artificial superintelligence will be able to surpass people in absolutely everything, such as coping with creative tasks, decisionmaking and maintaining emotional relationships. The advantages of using artificial intelligence (accuracy in data processing, the ability to quickly analyse a large amount of information that will facilitate timely decision-making) are revealed. The main threats to the use of artificial intelligence (jobs disappearance, mass unemployment, loss of control over artificial intelligence — robots' uncontrollability by humans) are also indicated. The most common technologies of artificial intelligence in enterprises (data science, machine learning, robotization) are considered. The business entities experience in the implementation of various artificial intelligence tools in operational activities, in the medical, legal, space, banking, educational spheres of activity, is presented. It was emphasized in the educational field that the annual increase in artificial intelligence is expected to reach 45% by 2030. It is also highlighted that artificial intelligence contributes to business development and global economic activity. The world's key players in the artificial intelligence market are considered, the top 10 world IT corporations are presented, the growth of their key performance indicators after the introduction of artificial intelligence technologies in goods and services is investigated.