Features of the innovation construction materials design at the current stage of the industry development

Introduction. The problem of the development, mass production and introduction of the innovation construction materials is especially relevant in the conditions, when whole economy of Russia is aimed at the innovative development and import substitution as well. Materials and methods. The system approach, the method of scientific synthesis, methods of statistic and comparative analysis, the historical method were used during this research. Works of domestic and foreign scientists, regulatory legal acts and strategic documents in the field of production of construction materials, sources from periodicals, data of Federal State Statistics Service, statistical bases of foreign countries, data of the Committee of the Russian Union of builders on the development of the construction materials industry, National consolidation of builders (NOSTROY), Rating Agency of the Construction Complex (RACC), as well as some information, provided by producers of construction materials, acted as the materials for the research. Results. The author studied the nature of the innovation construction materials, defining the specifics of their development and introduction, such as experimental nature, availability of numerous options of the product, high project cost, long term and high project risk. The term “product design” is considered in the confined and extended sense. It is proved, that design is not limited to detailed design when developing the innovation construction material. Some elements of design have to take place at other stages of the product development as well. Conclusions. A new paradigm of the innovation construction materials design, considering the matter comprehensively (in terms of achievement of the necessary, improved properties of new material, demand the market, profit maximizations from its production and introduction, reliability, environmental friendliness, etc.) is required in modern conditions. As the result of the research the author developed the cross-disciplinary hierarchical structure of the innovation construction material design, uniting many tasks relating to the functions of management, marketing, research and design, production, finance and covering all the phases of the construction materials development.