THEORETICAL BASIS OF COMPETITIVENESS IN THE HOTEL INDUSTRY

The article presents the theoretical aspects of the competitive development of the subjects of the hotel services market. The factors of hotel business competitiveness are summarized based on the specification of the «hotel service» category. Directions for assessing the competitiveness of the hotel industry are proposed. The classification of factors of competitiveness of hotels and hotel services, indicators of competitiveness of hotel enterprises was carried out. The criteria and directions for evaluating the competitiveness of the hotel business are given. The results of the research can be used in the market of hotel services in order to increase the competitiveness of the hotel business.