STUDY OF CUSTOMER SATISFACTION IN BANKING SECTOR IN INDIA: OPPORTUNITIES AND DIFFICULTIES

Customer satisfaction is playing a significant role in all organizations. In products manufacturing organizations, customers should be satisfied with the products especially quality and price of the product. This study tries to get various problems or satisfaction of banking customers in India regarding physical resources, courteous services, committed services and assurance etc. It is observed that mostly customers are satisfied with the banking services but some low satisfaction regarding the responsiveness and individual attention of customers by the banks employees. Customers are dissatisfied because of nature and behavior of the banking employees. The customers are encountering problems might be because of insufficient staff or staff should be behaviorally equipped with to satisfy their needs to enhance satisfaction level.