The Relationship Between Ethnicity & Age Factors and the Tendency of East Kalimantan People’s Preference Towards the Component of Handicraft Products

In developing a product, the preferences of the user community must be considered carefully so that new products will always sell well in the market. The society of product users in a region can differ from one region to another in terms of whether or not the population is heterogeneous. This can also affect people's preferences when choosing a product. The conclusions of several studies that have been carried out show that a person's culture affects the level of preference/choice towards the product. The contribution of the handicraft industry to the national GDP was 15.7 percent. Tas women with distinctive materials made manually is one of the craft products that has the opportunity to be developed. It is necessary to conduct research on the relationship between ethnicity and age with the tendency of East Kalimantan people's preference for handicraft bag products from ulap doyo. The purpose of this study is to find out what are the preferences of handicraft bag products from ulap doyo and know the relationship between age / tribe and preferences for handicraft bag products from ulap doyo. The method carried out is descriptive with a single cross sectional form with crosstabulation analysis with chi square. The results of this study were Most of the respondents were educated by late adolescence (17-25 yrs) with 64.4%, Javanese 31 people with 35.6%. Respondents' preference towards alternative handicraft design bags from ulap doyo is alternative 7. From the results of data processing, there is no relationship between ethnicity and age with the craft of bags from ulap doyo