COMPREHENSIVE APPROACH OF ROLE OF INTERNET MARKETING IN SUPPORTING BUSINESS: AN EMPIRICAL PERSPECTIVE

Businesses must have a strong online presence to prosper in the modern digital era. The internet has developed into a potent instrument for advertising and promoting companies, goods, and services. Internet marketing is a comprehensive strategy that incorporates a variety of tactics that can aid companies in connecting with target market, boosting brand recognition, and generating revenue. This investigates the whole scope of internet marketing's contribution to company support. In the introduction, the many forms of internet marketing are discussed, including search engine optimization, email marketing and social media marketing, content marketing. The significance of constructing a website and social media profiles, as well as other aspects of having a strong online presence, is then covered in the article. The significance of knowing your target market, creating an all-encompassing marketing strategy, and gauging the effectiveness of your online marketing activities are also covered. Additionally, the advantages of online marketing are discussed, including improved client interaction, elevated company exposure, and elevated earnings. The need of adopting a thorough strategy to internet marketing as well as regularly analyzing and improving your techniques is emphasized in the paper's conclusion to ensure ongoing success. The significance of creating a solid online presence and utilizing a variety of strategies to connect with the target audience, raise awareness of brand, and boost sale. Businesses may succeed over the long run and remain competitive in the current digital environment by using a complete approach to internet marketing.