ROLE OF TECHNOLOGY IN ENHANCING ENTREPRENEURIAL MOTIVATION IN INDIA: AN EMPIRICAL STUDY

Technology has emerged as a key facilitator for entrepreneurs to create, expand, and thrive. Entrepreneurship is regarded as the backbone of the Indian economy. Technology is altering the entrepreneurial scene by giving businesses the chance to develop innovative business models, access new markets, and run more effectively. This study seeks to examine how technology might improve Indian entrepreneurs' motivation. The report emphasizes how technology may help entrepreneurs become more effective and productive. Entrepreneurs now have more efficient operations thanks to technology, which has also helped to produce higher-quality goods and services. Additionally, technology has made it possible for business owners to tap into a worldwide market, opening fresh avenues for innovation and development. Technology has affected the thinking of Indian entrepreneurs. It is now simpler for people to launch their own enterprises, which has also inspired more people to do so. Technology may support social entrepreneurship, which is rising in popularity in India. The lack of access to technology and the digital divide are only a couple of the difficulties that entrepreneurs confront while utilizing technology. It is important to note the significance of government initiatives to encourage the application of technology in entrepreneurship. Technology has significantly increased India's entrepreneurial motivation. Because it enables them to innovate, grow, and improve their business, technology gives entrepreneurs a competitive advantage. It is anticipated that technology would continue to advance and play a crucial part in the development and success of Indian entrepreneurs.