“ROLE OF MARKETING MIX IN CUSTOMER ACQUISITION AND RETENTION”: A QUANTITATIVE INVESTIGATION

A key tool for firms to draw in and keep customers is marketing mix. It's a group of variables that can be managed and utilized to meet organizational objectives and customer needs. Product, pricing, promotion, and place make up the marketing mix's four components. Companies may attract and keep customers by using these components in an effective and efficient way. In order to get customers, the product must satisfy their requirements and desires. While promotion and location should increase public awareness and accessibility of the goods, the price must be reasonable and competitive. The product can be appealed to buyers through good marketing, increasing sales and revenue. The marketing mix is crucial for maintaining client loyalty and satisfaction in terms of customer retention. While the pricing should be reasonable and offer value for money, the product must nevertheless satisfy the customer's wants and expectations. The customer's interest in and accessibility to the product should be maintained by promotion and location. Businesses can forge enduring bonds with customers and boost customer loyalty by putting the customer's need first. The marketing mix is a crucial tool for companies looking to attract and keep customers. Businesses can utilize the marketing mix to develop powerful marketing strategies that boost sales, revenue, and customer loyalty by concentrating on the needs and wants of their target audience