DIRECTION FOR INCREASING THE INNOVATIVE AND INVESTMENT ATTRACTIVENESS OF THAILAND’S LIGHT INDUSTRY

This Direction examines the production of the Garments industry in Bangkok. Internal factors of investment attractiveness for this industry are the age of the company, return on assets, return on equity, level of technical efficiency measures applied to optimize the cost of material, selling and administrative expenses, total assets, total equity, and total income. The study will look at how these factors can help increase innovation and investment attractiveness. It is convenient to represent external factors in the form of a competitive diamond model, also called the “Porter diamond”.