FORESIGHT FOR THE DEVELOPMENT OF THE COMPLEX OF INNOVATIVE MARKETING IN THE E-COMMERCE ECOSYSTEM

In the rest of the world, the context of globalization, in which the structures and strategies for the development of marketing channels are developed, is reduced to a simplistic concept of marketing, with varying demarcations or re-intermediation, rich channels and new roles / specializations, which are the culprit of the problem. Marketing in the innovative sphere of calls to the problem of the development of the market of innovations and the promotion of innovative products to the whole market, vicorist innovations in marketing, and especially in marketing complex. The article theoretically mentions the relationship to the marketing mix in the innovative e-commerce ecosystem. The author of this article is about how to achieve social success 4P in the innovative e-commerce ecosystem, and at the same time: prices, prices, promotion and practices. Varto vіdmіtiti, scho product є warehousing іnnovatіynoy protsessі і vіdnositsya before marketing іnnovatsіy. All the elements of the complex of innovative marketing are to blame for the new synergy and constant interdependence one by one for the given e-koristuvach privablyvo proposition. From the point of view of business, it also helps to correctly plan and develop a marketing strategy to maximize financial profits. In addition, the integration of the marketing complex ensures the benefit of spivpratsyu between different factors in the middle of the business, such as manufacturing, follow-up and development (R&D), accounting and marketing. Businesses win innovative marketing for a number of reasons, including to promote the success of new products and services, if business launches them first into the market, and to target new or future markets, to new businesses. Innovative marketing helps enterprises identify new markets at the stage of further marketing process, which can increase profits and give opportunities for more innovation. Therefore, the author analyzed the warehouse marketing complex TOP-5 online stores in the world of Ukraine and found that 90% of the selection was 4P. The article considers a functional model of the marketing mix in the innovative e-commerce ecosystem based on the «black ocean» and analyzes the structure of the internal marketing medium of the innovation e-commerce ecosystem. Introduction. In the struggle for competitive advantages, enterprises have to be constantly known in search of the traditional methods and tools for business management, but also give respect to marketing. Innovative ecosystems are being formed in the most developed countries of the world and will require a scientific background in the future. Combination of innovative zooms in the marketing complex. So, the creation of that development of innovations is carried out before the appearance of innovative approaches in the field of marketing, for example — innovative strategies for pricing, methods of research, channels for passing, competencies of practitioners. The methodology of marketing in the innovation ecosystem is a new and small area that develops chaotically and unsystematically, which is due to the need for a detailed development of the complex of innovative marketing in the e-commerce ecosystem. Purpose. The purpose of the article is to reveal conceptual approaches to the application of the innovative marketing complex in the e-commerce ecosystem for the development of a functional model of the marketing complex in the innovative e-com-merce ecosystem based on the «blue ocean» and the analysis of the structure of the internal marketing environment of the enterprise of the innovative e-commerce ecosystem. Materials and methods. Materials of research are practical work of foreign and foreign authors who carry out their scientific and practical research in the field of innovative marketing, marketing complex.