FEATURES OF THE PRACTICAL APPLICATION OF DIGITAL–MARKETING TOOLS IN THE PROMOTION OF GOODS AND SERVICES

The basic part of productions which have possibility to produce goods, remotely have passed to a remote format of sale of goods with use of own sites, platforms for sale and social networks. In such conditions the approach to marketing and its basic direction has changed and became a digital-marketing, which by means of digital methods sale gives the chance to cooperate with manufacturers of goods with a target segment through virtual environments.Digital-marketing provides the organization of a complete cycle of interaction of the manufacturer with the client, that is with its help the user finds goods, gets acquainted with it, orders it, pays and receives its convenient method, including with delivery home. With development of digital technologies approaches to digital marketing which are used by the companies of the different sizes and fields of activity change also. Even the greatest enterprises which is usual work not with the population, and with business structures, try to automate process of sale with use of digital technologies, creating platforms for wholesale purchase. Use of modern tools and channels digital— marketing in business is extremely important and effective. The today's consumer prefers those brands which the first will master this or that digital channel. As the basic distinctive sign digital-marketing possibility of use an offline of tools near to digital media, and also the fact of that acts, that the consumer is actively involved in process, instead of is the passive spectator.