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The attitude of the consumer to tasting as a sensory advertising of the product
Journal: Science Journal "NovaInfo" (Vol.137, No. 1)Publication Date: 2023-05-16
Authors : Rovneyko Margarita Aleksandrovna;
Page : 18-19
Keywords : SENSORY MARKETING; MARKETING; TASTE CHANNEL OF SENSORY PERCEPTION; TASTING; QUESTIONNAIRE SURVEY; CONSUMER;
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Abstract
The article discusses the results of a questionnaire survey of the target audience on the problem of attitude to product tasting as a means of influencing the taste channel of sensory perception. The author presents the obtained data and visualizes them in waterfall diagrams.
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Last modified: 2023-05-23 17:17:59