The impact of artificial intelligence on marketing

The article discusses the basic concepts and classifications of artificial intelligence, such as weak, strong and super-AI, as well as the use of AI in marketing, including data analysis, personalization and targeted targeting. The main stages of the development of artificial intelligence are described. The possibilities and prospects for the development of artificial intelligence in marketing, including the use of augmented reality, voice search and assistants, as well as advanced data analysis, are considered. It is noted that artificial intelligence has a significant impact on marketing, but requires a balance between technological capabilities and human creativity for successful application in the creation of marketing strategies.