IMPACT OF BEHAVIORAL BIASES MUTUAL FUND INVESTORS

Mutual fund investors' biases are shown in this research article. One's livelihood depends on investment decisions, and these decisions may be impacted by a number of variables, the most significant of which is behavioral bias. This procedure is somewhat involved. Efforts have been undertaken to investigate the impact of these shifts in human behavior on financial choices, particularly as they relate to risk. In order to determine the extent to which investors' behavioral biases influence their investing decisions, a survey and interview will be given to 352 individuals. The purpose of this research is to determine how various forms of behavioral bias influence the choices made by equities investors. Using a comprehensive literature review, we identify six behavioral bias elements and analyze their effect on investors' financial choices. State of mind, feelings, biases, assumptions, worldview, and propensities to gamble. The interplay between these aspects of bias in behavior is also investigated here. Investors' investing choices may be explained by doing descriptive research to uncover the elements that matter to investors.