FROM THE INFORMATION AGE TO THE DISINFORMATION AGE. UKRAINA`S FIGHT AGAINST DISINFORMATION BY STRENGTHENING MEDIA LITERACY

The development and evolution of the information society, framed in the ample process of globalization, brings with it a series of vulnerabilities, risks, and threats, which have repercussions on public perception. Managing the information flow, especially in crisis or conflict situations, has become a real challenge. The mechanisms by which the negative effects can be diminished, at the informational level, are directly related to the educational aspect, by creating an information culture. Information literacy and media literacy are tools that can act as shields against the infodemic. Our research aims to analyze the process of building and developing in Ukraine the conceptual and practical framework for implementing media literacy.