Hotel Room Sales Strategies in the New Normal: Basis for Sustainable Operation

The Hospitality industry is one of the largest and fastest-growing industries in the world. As the pandemic hits, many areas of the hospitality industry have been greatly affected. One of the major establishments that struggled is the hotels. This research study titled “Hotel Room Sales Strategies in the New Normal: Basis for Sustainable Operation”, aimed to identify the strategies of the hotels in terms of selling their hotel rooms in the new normal. Throughout the challenges, hotels created a way to remain on track and resume their operation. This research revealed that hotels in Cabanatuan City mostly utilized hotel group sales strategy, destination marketing sales strategy and guest reward sales strategy to increase hotel room sales as their basis for sustainable operation.