THE ROLE OF STRATEGIC ECONOMIC ANALYSIS WITHIN MODERN SOCIETY

In opinion of some specialists, the Strategic Economic Analysis represents a science with strict rules, which must be respected sine qua non, without deviating from the methodological rigors specific to an exact science. Those who support this theory are based on the specific characteristics of a scientific branch, regardless of creativity that plays an essential role in the field of the Strategic Economic Analysis. On the other hand, there is the opinion that Strategic Economic Analysis constitutes an art, and the "maker" of the analysis is considered a genuine artist, from his brain resulting in a work in the true sense of the word. Nowadays, considering the amount of economic data and information available online, it is very difficult to product an integrated economic analysis in order to inform promptly managers for taking informed decisions at organizational level.