Enhancing Elderly User Experience: Video-Based Social Media Selection using Analytical Hierarchy Process (AHP)

In today's digital era, social media has become an important means of social interaction and exchange of information. However, for older parents, choosing a social media platform that suits their preferences and needs can be a challenge. In this study, an approach is proposed to improve the experience of elderly users by selecting video-based social media using the Analytical Hierarchy Process (AHP) method. The AHP method is used to build a framework for selecting video-based social media that considers criteria and sub-criteria that are relevant to the needs of parents. The criteria considered include an elderly-friendly user interface, technological sustainability, availability of relevant content, ease of use, and safe social interactions. The sub-criteria and their weights are determined through a scoring and ranking process based on expert judgment and user experience. In the development stage, we implemented the AHP framework in the form of a video-based social media recommendation system. This system allows senior users to choose the social media platform that best suits their preferences, taking into account the individual preferences and needs of the users. In the trial, we engaged a group of older parents to use the proposed recommendation system. The results show that the AHP approach can help improve the experience of senior users in choosing a social media platform that suits their needs. Individually tailored recommendations allow them to find relevant social circles, increase connections with family and friends, and increase engagement in online activities. Facebook is 0.4092; YouTube is 0.3912; WhatsApp is 0.1996. The final priority result of social media that is right to be used with the first order is Facebook