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The relevance of the impact on the audio and visual channels of sensory perception in the internet commerce environment

Journal: Science Journal "NovaInfo" (Vol.138, No. 1)

Publication Date:

Authors : ;

Page : 26-27

Keywords : CONSUMER; SENSORY MARKETING; INTERNET COMMERCE; WEBPAGE; MARKETING; SENSORY AUDITORY CHANNEL; SENSORY VISUAL CHANNEL;

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Abstract

The article discusses the actual aspect of e-commerce — the impact on consumer behavior through the impact on his visual and auditory channels of sensory perception in the Internet environment. The author touches upon important issues of web page design from the point of view of sensory marketing.

Last modified: 2023-07-20 05:26:17