The influence of marketing strategy on the solvency of the enterprise

This scientific article is devoted to the study of the influence of a marketing strategy on the financial stability of an enterprise. The article discusses various marketing strategies, their advantages and disadvantages, as well as an analysis of how the right choice of marketing strategy can affect the company's financial results. The example of the Russian bank Gazprom was chosen as a successful case, which demonstrates that investing in marketing and developing the right strategy can lead to a significant increase in profits and strengthen market positions. The article concludes that understanding the relationship between marketing strategy and the financial sustainability of an enterprise is an important factor for success in the modern business environment.